ABOUT US
“We should always be practical,
realistic & optimistic.”
Sheikh Mohammed bin Rashid Al Maktoum
FACILITATOR & BUSINESS DEVELOPMENT CONSULTANCY
We are a boutique FMCG consultancy which supports brands understanding their potential, setting up solid foundations and growing their businesses.
We work with people we trust and who shares our values.
We do business in a sustainable, ethical, transparent and healthy way… and this at all levels.
We are based in Dubai, in the pulse of the Middle East business. We are close to the market, close to the people developing your business and close to your existing and future customers.
Our mission today is to listen to your needs, to bring our experience, our network and our understanding of the complex Middle East market with honesty and transparency to your company, support you in building the strong core pillars of your new business model in the region and be part of your team!
WE BELIEVE IN
The need to better answer to business requirements and KPIs of Western Companies.
The willingness to implement strategic & well thoughts business basics in the region and made to last.
The demand from Western companies for more expertise in Distribution & Retail in the Middle East.
The crave for innovative, trendy and breakthrough brands on this fast moving market.
brainchild of Claudie Le Roy Bssat
Claudie has been working for 18 years for International companies (Mondelez, Danone, Hewlett Packard), driving worldwide renowned and best in class brands both in France and in the Middle East, specifically in Retail and Distribution.
She had experienced, with passion, several positions in Management, Negotiation, Category, Business Development, learnt from multi-cultural managerial teams and colleagues, which led her to develop a flexible and adaptable mindset with a continuous eagerness to learn. She is a brand enthusiast, a business developer and a team leader.
Naturally, she decided to embark into the entrepreneurial path, and she now runs B.16 Partners, a facilitator and business development consultancy. B.16 Partners helps companies to (re)think their business approach into the Middle East, to link up with local distribution and to develop sustainable & growing strategies.
Claudie settled down in Dubai back in 2010 and she is not planning to move soon!
Claudie is French with a twist of Middle East, being happily married to Tony, Lebanese, and a proud mom of two, Zoe & Tiago.
OUR VALUES
ETHICAL
We are honest, open, ethical, genuine and fair. We work with trust and respect. We listen and value knowledge and opinions. We work with brands and companies we love and respect.
FLEXIBILITY
Our environment, internal and external, evolve continuously. We know it and we work with it. It is what makes the whole thing fun!
EFFICIENCY
Time is valuable, we don’t want to waste it, neither do you. We talk straight, we face and expose hurdles, so we overcome them together.
Claudie Le Roy Bssat- Founder
SUSTAINABLE
We believe in building brands with strong core pillars. We invest to last, so do you! We want to do well and do good!
WELCOME TO THE MIDDLE EAST
THE UAE: GET THE PACE OF THE REGION
B.16 Partners is based in Dubai, in the pulse of the Middle East business. We are close to the market, close to the people developing your business and close to your existing and future customers.
MIDDLE EAST & FMCG EXPERT
We listen to your needs and support you in:
• Understanding the Middle east and assessing if your brand has opportunities in the region
• Navigating within the Middle eastern business culture, code of conduct and ways of working
• Screening your best Route to Market and best partner(s) to achieve your objective
• Advising and recommending on your 4Ps, Business Plan, Value chain
• Connecting with Authorities and highlighting any new regulatory context
• Answering any specific requests to the GCC region
About the region
2025 FORECAST
« UAE retail sales are forecast to maintain 6.6% annual growth in the medium term to reach $70.5 billion by 2025, with store-based retailing growth forecast at a CAGR of 5.7%, while non-store retailing is forecast to grow at a CAGR of 14.8%. »
Source: Government of Dubai - Media Office
REGIONAL INITIATIVES
“The GCC cities are highly dynamic, and most have seen unprecedented hyper-growth over the past decade. […] the region shows strong signs of resilience and continues on the path to becoming an important part of the global economy. .”
Source: World Government Summit, ATKearney
WHY REACHING US
DISCOVER OUR PROCESS
COMMON INTEREST
It seems we already have a common interest as we are in touch! Let’s get to know each others a bit more and see if we could do well & good together!
CO-BUILD
“I believe that if the vision is clear then the objectives can be easily achieved.” Sheikh Mohammed bin Rashid Al Maktoum
LAUNCH
Time to turn the ideas into concrete actions: we execute!
GROW
Our pride is when the seed turns into a promising plant. However, we need to keep feeding it, everyday, with care… that’s what we could do for you!
TESTIMONIALS
Claudie has […] great interpersonal skills, natural curiosity, attention to details, strong organizational and business acumen got her to succeed and deliver on all key aspects, get the respect and acknowledgements by her peers and partners. […] I can greatly recommend her as a business professional that ads value and advances the businesses and its outcomes.
Retail Sales Director, EMEA
Claudie has […] great interpersonal skills, natural curiosity, attention to details,
Claudie is a passionate Sales and highly skilled individual […]
Claudie has solid background in Top FMCG companies in Sales, Trade marketing, business development and brand activations.
She also have strong interpersonal skills that helped her to build relationship, drive distributors, customers towards success.
I definitely recommend her to support your business acceleration or strategy thinking in the region.
All the best for the B16 team.
Zone Director
Claudie is a passionate Sales and highly skilled individual […]
Claudie is a multi skilled lady, she is an outstanding professional at all levels : management, marketing and sales functions. she is passionate and results oriented.
Her top skill is creativity in finding solutions to complex problems, through tangible out of the box thinking or smooth interpersonal relationships.
She has a win-win approach to situations and extremely efficient.
In any process, she makes sure to keep human relationships her top priority and adds fun to any environment.
Group Executive Director
Claudie is a multi skilled lady, she is an outstanding professional at all level […]
CONTACT
To find out more about us or
if you just fancy setting up an e-meeting,
email us!
Or call me directly: +971.50.189.1657
